Which matters more, the marketing or the customer?

Fifty years ago the emphasis was firmly on the marketing. Campaigns were flung out at vast groups of indistinct consumers with the aim of directly influencing their behaviour.

Half a century later things could not be more different. Marketers now closely examine the needs and passions of individuals as a basis for delivering a brand experience in tune with their lives. This shift has created an urgent need to 'comprehend the consumer'. And the only way to achieve this is to draw on insights delivered through market research.

Based on a unique 'spectrum of needs' for understanding how people interact with brands - what they want from them, how they judge them and ultimately what makes them buy them - "Brands Laid Bare" uncovers the truth beneath the marketing rhetoric.

Kevin Ford provides a practical checklist for accurately assessing your brand's health and a template for comparison of brands across categories, delivering an unprecedented level of understanding for market researchers and advertisers alike.

Learning in Organizations: An Evidence-Based Approach examines the variety of systematic approaches and strategies for learning and development used in the workplace through the implementation of formal training, guided instruction, developmental job experiences, and self-directed learning. The hallmark of Learning in Organizations is an emphasis on research evidence of what is and is not known about learning and learning strategies and the translation of that evidence to guide best practices in workplace learning and development. The book features evidence on learning principles, new learning technologies, and strategies for developing individual, team, and leadership capabilities. The content of the chapters is enhanced by the inclusion of key learning goals for each chapter, case studies, chapter summaries, best practice recommendations, and a hands-on project for use in the classroom. Learning in Organizations provides researchers with a detailed investigation of learning practices to help drive future research. For learning practitioners, research evidence is translated into best practices that can be applied to enhance workplace learning and development. For undergraduate and graduate students, the book provides an up-to-date review of the key concepts and ways of thinking about and studying learning in the workplace.

This compelling volume presents the work of innovative researchers dealing with current issues in training and training effectiveness in work organizations. Each chapter provides an integrative summary of a research area with the goal of developing a specific research agenda that will not only stimulate thinking in the training field but also direct future research. By concentrating on new ideas and critical methodological and measurement issues rather than summarizing existing literature, the volume offers definitive suggestions for advancing the effectiveness of the training field. Its chapters focus on emerging issues in training that have important implications for improving both training design and efficacy. They discuss various levels of analysis-- intra-individual, inter-individual, team, and organizational issues--and the factors relevant to achieving a better understanding of training effectiveness from these different perspectives. This type of coverage provides a theoretically driven scientist/practitioner orientation to the book.

This compelling volume presents the work of innovative researchers dealing with current issues in training and training effectiveness in work organizations. Each chapter provides an integrative summary of a research area with the goal of developing a specific research agenda that will not only stimulate thinking in the training field but also direct future research. By concentrating on new ideas and critical methodological and measurement issues rather than summarizing existing literature, the volume offers definitive suggestions for advancing the effectiveness of the training field.
Its chapters focus on emerging issues in training that have important implications for improving both training design and efficacy. They discuss various levels of analysis-- intra-individual, inter-individual, team, and organizational issues--and the factors relevant to achieving a better understanding of training effectiveness from these different perspectives. This type of coverage provides a theoretically driven scientist/practitioner orientation to the book.

Learning in Organizations: An Evidence-Based Approach examines the variety of systematic approaches and strategies for learning and development used in the workplace through the implementation of formal training, guided instruction, developmental job experiences, and self-directed learning. The hallmark of Learning in Organizations is an emphasis on research evidence of what is and is not known about learning and learning strategies and the translation of that evidence to guide best practices in workplace learning and development. The book features evidence on learning principles, new learning technologies, and strategies for developing individual, team, and leadership capabilities. The content of the chapters is enhanced by the inclusion of key learning goals for each chapter, case studies, chapter summaries, best practice recommendations, and a hands-on project for use in the classroom. Learning in Organizations provides researchers with a detailed investigation of learning practices to help drive future research. For learning practitioners, research evidence is translated into best practices that can be applied to enhance workplace learning and development. For undergraduate and graduate students, the book provides an up-to-date review of the key concepts and ways of thinking about and studying learning in the workplace.

Tired of leadership cliches?
Ready to become a truly life-changing leader?
In "The Leadership Triangle," Kevin Ford and Ken Tucker explain the three types of challenges leaders face and the three options they have to choose from to confront these challenges, offering practical tools to help leaders from all walks of life. Weaving together innovative leadership principles and personal conversations with some of the world's greatest leaders in business and the nonprofit world, "The Leadership Triangle "will become a well-thumbed companion in your own leadership journey.
You will learn how to:
- Recognize leadership challenges for what they really are
- Choose strategies based on the specific challenge you face
- Build incredible, high-functioning teams to overcome any challenge
- Implement cutting-edge strategies and tools that will revolutionize the teams you lead

Community policing continues to be of great interest to policy makers, scholars and, of course, local police agencies. Successfully achieving the transformation from a traditional policing model to community policing can be difficult. This book aims to illuminate the path to make that change as easy as possible. Morash and Ford have produced a contributed anthology with original articles from a variety of well-known researchers, police trainers and leaders.

Community policing continues to be of great interest to policy makers, scholars and, of course, local police agencies. Successfully achieving the transformation from a traditional policing model to community policing can be difficult. This book aims to illuminate the path to make that change as easy as possible. Morash and Ford have produced a contributed anthology with original articles from a variety of well-known researchers, police trainers and leaders.